On this concept project we had a challenge, to capture a brand in motion, but also highlight the ground breaking engineering that is the foundation of these machines. When approaching any kind of brand identity, we want to lead with a logo mark that can be easily reproduced, that is memorable and embodies the true values of the company.

Consistency across the various touchpoints, from website design to social campaigns, is crucial for building brand recognition and trust. Additionally, establishing a compelling brand story and engaging with the cycling community through social media, events, and partnerships has helped foster brand loyalty and advocacy, ultimately driving the success of the cycling company in a crowded marketplace.