Mill Creek Brewing Co. had a seemingly complex problem: How do they stand out on shelves, and how do they set themselves apart from the exploding craft beer scene in Nashville, TN? After a few interviews, (over beer of course) a few things were evident. MCBC creates craft beer that is approachable and drinkable. No jalapeno sculpin, no pastrami pilsners and no bacon lagers. They needed an identity system that reflected their "Less fuss. More Beer." attitude.

Photography: Justin Chesney